Words That Feel Like Home
Whether it's your website, voice search optimization, blog posts, or emails, I help you find your authentic voice – the one that makes people say "Yes, this person gets it."
What This Looks Like
Content Creation
Community Postcard
Community Postcard
Your voice matters. Not the polished, corporate version of your voice – the real one. The one that makes people lean in closer when you're talking at a coffee shop.
Website copy that sounds like you walked into the room.
Blog posts that share your wisdom without the lecture.
Emails your customers genuinely look forward to.
SEO content writing that builds relationships, not just transactions.
Sure, we want people to work with you. But first, we want them to trust you. To feel like you understand their world. To believe that you're the kind of person they'd want to grab lunch with, even if business never came up.
If people feel connected to you as a human being, the business part becomes the easy part.
This approach creates content that doesn't just attract customers – it attracts the right customers. The ones who value what you bring to the table and stick around for the long haul.
Community Postcard
Community Postcard
Community Postcard
Remember getting actual mail that wasn't bills? That little spark of joy when something interesting landed in your mailbox? That's what we create with our collaborative community postcards.
Instead of shouting alone into the void, we gather non-competing local businesses onto one beautiful, oversized postcard. It goes to homes in your community, but it doesn't feel like advertising – it feels like discovering the gems in your neighborhood.
Why this works so beautifully
Your neighbors actually read it because it's interesting, not pushy. You're suddenly associated with other quality local businesses they already know and trust. It costs a fraction of what you'd spend going solo. And there are no long-term commitments or contracts hanging over your head.
What I handle
Everything. Design, printing, mailing, the works. You just focus on being awesome at what you do.]
Gentle approach
Community Postcard
Gentle approach
I don't believe in aggressive sales tactics or manufacturing urgency. That stuff makes my skin crawl, and I'm guessing it makes yours crawl too.
Instead, let's create small business marketing that feels as good to send as it does to receive.
Marketing that makes you proud to put your name on it.
This might include honest conversations about what's actually working in your business (and what's just making you tired).
As a small business content writer, I create copy that attracts your ideal customers naturally – the ones who get excited about what you do instead of just shopping for the cheapest option.
Marketing strategies that align with your values so you never have to pretend to be someone you're not.
When your marketing feels authentic to who you are, everything else gets easier. Your ideal customers find you. Your message gets clearer. And you stop dreading the whole "putting yourself out there" thing.
That's the kind of business growth that actually feels sustainable.
What its like to work with me
I'm the marketing friend who tells you the truth – even when it's not what you want to hear. If your idea needs work, I'll tell you gently. If something's brilliant, I'll celebrate it with you.
What you can expect:
- Real conversations, not sales pitches
- Marketing advice that helps you sleep well at night
- Honest feedback delivered with kindness
- Someone who genuinely wants your business to flourish
What you won't get:
- Pushy sales tactics
- Cookie-cutter solutions
- Promises of overnight success or guaranteed numbers
- Marketing that makes you feel gross
Fair warning: I'm not for everyone. If you want aggressive, results-at-any-cost marketing, there are plenty of people who do that. If you want marketing that feels aligned with who you are and builds genuine connections with people who need what you offer, then we might be a perfect match.
Community Postcards Details
About The collaborative community postcards
Picture this: Your neighbor opens their mailbox and finds a beautiful, oversized direct mail postcard featuring several local businesses – including yours. Instead of immediately tossing it (like most ads), they actually read it because it feels like a little guide to hidden gems in their community.
How it works:
- I gather non-competing businesses
- We create one gorgeous, magazine-quality postcard
- Each business gets their own space to tell their story
- The direct mail postcard goes to thousands of homes in your area
- Your neighbors discover you alongside other quality local businesses
Why this feels different:
Instead of screaming "Pick me!" you're saying "Hey, here are some really cool local places you might enjoy." It's collaborative, not competitive. Community-building, not customer-grabbing.
Investment:
Starting around $495 (way less than going solo)
Commitment:
None. Try it once, see how it feels.
Design:
I handle everything so you can focus on your business
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FAQs
Please reach me at 615-946-9190 if you cannot find an answer to your question.
Anyone who guarantees marketing results is either lying or using tactics that might work short-term but hurt you long-term. What I can guarantee is that you'll feel good about how you're showing up in the world.
Our collaborative community direct mail postcard service includes:
- Professional ad design and copywriting
- High-quality printing
- Processing, and mailing to 5,000 or 10,000 households in your area
I offer comprehensive design services. If you prefer to use your own artwork, we provide templates and specifications. Either way, we ensure your ad design will look professional.
Direct mail postcards work exceptionally well for a wide range of industries and business scenarios:
Industries:
- Real estate (agents, brokers, property management companies)
- Retail stores and boutiques
- Restaurants, cafes, and food services
- Healthcare providers (dentists, chiropractors, optometrists, etc.)
- Home services (landscaping, cleaning, repairs, renovations)
- Financial services (insurance agents, financial advisors, tax preparers)
- Automotive businesses (dealerships, repair shops, detailing services)
- Salons and spas
- Fitness centers and gyms
- Professional services (attorneys, accountants, consultants)
- Education providers (tutoring services, schools, workshops)
- Pet services (veterinarians, groomers, boarding facilities)
- Senior services and retirement communities
- Nonprofits and charitable organizations
- Political campaigns and civic organizations
- Religious institutions and community groups
Business Scenarios:
- Grand openings and ribbon-cutting events
- Business anniversaries and milestone celebrations
- Seasonal promotions and holiday specials
- New location announcements
- New product or service launches
- Customer appreciation events
- Referral programs and loyalty rewards
- Limited-time offers and flash sales
- Community events and sponsorships
- Festivals and special celebrations
- Membership drives
- Appointment reminders
- Lead nurturing and follow-up campaigns
- Reactivating dormant customers
- Thank you campaigns
Our collaborative community direct mail postcards are tangible and a high-visibility marketing opportunity that stands out from digital communications and our oversized postcards stand out in mailboxes..
Connect
ready to try something different?
If any of this resonates with you, I'd love to have a real conversation about your business and how we might work together.
Trina Daniels | Creating Words That Matter
Creating Connections One Authentic Conversation At A Time
Copyright © 2025 - Made with love and a little bit of rebellion against corporate marketing
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