Copywriter | SEO Content | Proofreading | Direct Mail Specialist

Direct mail postcards are physical marketing materials sent through targed mailing lists OR the Every Door Direct Mail (EDDM) by the postal services directly to potential customers' mailboxes. They're a tangible, cost-effective marketing tool designed to capture attention and drive action through compelling visuals and targeted messaging. 

 Direct mail postcards offer exceptional visibility, an impressive ROI, precise targeting capabilities, and tangible brand presence that digital marketing alone cannot achieve. They cut through digital noise and provide a physical touchpoint with your audience, delivering messages directly to your ideal customers. 

Direct mail generates a 29% ROI and has a 42% higher chance of being read than digital communications. Direct mail postcards boast an average response rate of 4.4% compared to email's 0.12%. Studies show that 73% of American consumers prefer being contacted by brands via direct mail.  

• The 4.4% response rate for direct mail vs. 0.12% for email comes from the "Data & Marketing Association (DMA) Response Rate Report 2023"
• The 73% of American consumers preferring direct mail is from "Epsilon Research: 'The Power of Direct Mail in the Digital Age' consumer survey, 2022"
• The 29% Direct Mail ROI figure is from "USPS & Temple University Neuromarketing Research Study, published in Journal of Marketing Research, 2024"
• The 42% higher chance of direct mail being read than digital communications is from "Canada Post and True Impact Marketing neuromarketing research study, 'A Bias for Action,' 2023

We make it easy and affordable for small businesses to purchase an ad on a community direct mail postcard to help expand their local reach

The direct mail ROI varies by industry and offer, but direct mail postcards generally deliver strong returns. The Direct Marketing Association reports an average ROI of 29% for direct mail campaigns. 

Ideal timing depends on your industry and offer. Generally:

• Seasonal businesses should mail 4-6 weeks before peak season
• Consider your sales cycle length when planning campaign timing
• Consistent, repeated mailings (every 4-6 weeks) typically yield better results than one-time sends

Tracking methods include:

• Dedicated phone numbers
• Unique QR codes
• Custom URLs or landing pages
• Special offer codes
• "Bring this postcard" incentives
• Call tracking software
• Customer surveys ("How did you hear about us?")

We implement comprehensive tracking systems to measure your campaign's performance accurately.

Direct mail is a targeted marketing method that delivers physical promotional materials directly to potential customers' mailboxes. It includes various formats such as postcards, letters, brochures, catalogs, and dimensional mailers. Unlike mass media advertising (TV, radio, billboards) that reaches broad audiences, direct mail allows businesses to communicate with specific individuals or households based on geographic, demographic, or behavioral criteria.

The key advantages of direct mail include its tangibility (recipients can touch and save it), targeting precision, measurability, and the ability to stand out from digital noise. According to USPS research, 90% of direct mail gets opened, creating valuable opportunities for businesses to connect with prospects and customers through a physical medium that engages multiple senses and creates stronger brand recall than digital-only communications.

 Our collaborative community direct mail postcard service includes:

• Professional ad design and copywriting
• High-quality printing
• Processing, and mailing to households in your area

Direct mail advertising involves sending promotional materials, such as postcards or other direct mail pieces, to a targeted list of potential customers through the mail.

We offer comprehensive design services with experienced graphic designers who specialize in direct mail that converts. If you prefer to use your own artwork, we provide templates and specifications. Either way, we ensure your ad design will look professional and achieve maximum impact. 

Direct mail postcards work exceptionally well for a wide range of industries and business scenarios:

Industries:

• Real estate (agents, brokers, property management companies)
• Retail stores and boutiques
• Restaurants, cafes, and food services
• Healthcare providers (dentists, chiropractors, optometrists, etc.)
• Home services (landscaping, cleaning, repairs, renovations)
• Financial services (insurance agents, financial advisors, tax preparers)
• Automotive businesses (dealerships, repair shops, detailing services)
• Salons and spas
• Fitness centers and gyms
• Professional services (attorneys, accountants, consultants)
• Education providers (tutoring services, schools, workshops)
• Pet services (veterinarians, groomers, boarding facilities)
• Senior services and retirement communities
• Nonprofits and charitable organizations
• Political campaigns and civic organizations
• Religious institutions and community groups

Business Scenarios:

• Grand openings and ribbon-cutting events
• Business anniversaries and milestone celebrations
• Seasonal promotions and holiday specials
• New location announcements
• New product or service launches
• Customer appreciation events
• Referral programs and loyalty rewards
• Limited-time offers and flash sales
• Community events and sponsorships
• Festivals and special celebrations
• Membership drives
• Appointment reminders
• Lead nurturing and follow-up campaigns
• Reactivating dormant customers
• Thank you campaigns

Our collaborative community direct mail postcards are tangible and a high-visibility marketing opportunity that stands out from digital communications and our oversized postcards stand out in mailboxes..

Any small to medium business that wants to reach a targeted audience can benefit from direct mail advertising. Some of our most popular examples include restaurants, real estate agents, veterinarians, and home services providers.

We have a quick and easy process in place. Contact us to see if your exclusive industry is still available. Select your ad size, pay your invoice, send your art work! We'll send you an ad to approve. Call 833-763-6869 and let's get started. 

Our community postcard places non-competing businesses on one large postcard. It's an affordable advertising opportunity and much more cost effective than doing a direct mail piece alone. 

We handle it all! We design your ad, layout the postcard, print and mail. Whether you want a solo postcard or to claim your industry-exclusive spot on our collaborative community postcard, we take care of everything for you.  

We have an affordable advertising opportunity in place that allows entrepreneurs and small businesses an opportunity to be on an oversized postcard and reach thousands of homes. Ad prices begin as low as $300 and there's no monthly or quarterly commitments and the best part - it is industry exclusive meaning we will never ever put your competitor on with you! If you want a postcard of any size by yourself, we can make that happen too - whether you want to provide the ad or you want us to design it for you - our services are complete from concept to delivery. 

Our direct mail postcards are a perfect opportunity for local advertising. Whether you want a solo direct mail piece or you want to purchase an ad spot on our community postcard, we print and mail postcards for local advertising and handle it all from A-Z. 

If you need help your your DIY direct mail for small business, get in touch at 833.763.6869. With competitive pricing and our affordable advertising opportunity with our collaborative community postcard, we may have the direct mail for small business opportunity that will work for you.

Are you ready to expand your local reach by sending a direct mailer to zip codes near me? We already do this with our collaborative community postcards. Every ad spot is industry exclusive so you're never competing as our oversized postcard lands in a mailbox and grab attention.

Are you searching for small business direct mail ideas that work? We create community postcards with various ad spots available. We never ever put your competitor on the postcard with you. Grab attention with our oversized postcard that goes to local homes helping to expand your reach and increase your brand recognition.

Yes! We can help you send postcards to every home in your neighborhood. We can niche it down as tight as you want to go or we can go by zip code. Additionally, we offer an affordable advertising opportunity with our giant community direct mail postcards. We have exclusive ad spots available for purchase to help you expand your reach in your desired neighborhood.